You have just spent the better part of a week soliciting (begging for) articles for the lodge newsletter, editing the articles, formatting, printing, addressing and mailing.
The next day you run into one of your lodge’s young members and ask him, “How did you like the newsletter?” He replies, “Well to be honest, I don’t read them, they’re just too long and most of the stuff doesn’t interest me.”
How did you fail? What went wrong? You obviously didn’t understand your audience.
Duane Kemerley, Lodge Management Instructor for FreeMasonUniversity.com, says this:
“You need to consider how can you communicate with a wide range of the five living generations within your lodge.”